Consumers won’t cut back on broadband

Despite the recession, just 10 per cent of consumers would cut back on their broadband services to save money, research has shown.

This reveals just how important the internet is – as 47 per cent would choose to cut back on going out for dinner, 41 per cent on DIY and 41 per cent on holidays.

Broadband isn’t the only telecom service to remain popular, with only a fifth of consumers willing to cut back on mobile phone spend and 16 per cent on TV subscriptions.

Peter Phillips, Ofcom Partner, strategy & market developments, said: “Despite the recession, people are spending more time watching TV, using their mobile phone or accessing the internet.

“They would rather do without meals out or holidays than give up their phone, broadband or pay TV package.

“Meanwhile, we are becoming more canny about the way we pay for these services. Almost half of us economise by taking a bundle of communications services from a single supplier, while one fifth opt for cheaper mobile contracts which don’t include an expensive new phone,” he added.

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