The latest in business mobile phones

With technology progressing at an ever-increasing rate, the last few months have seen some interesting developments in the world of business mobile phones.

Apple, with its relentless marketing machine and ability to create hype, recently unveiled and released the iPhone 4, this time boasting a handset that features video calling and a display described as “stunning”.

Launching the device, Steve Jobs, Apple’s chief executive, said: “iPhone 4 is the biggest leap since the original iPhone. FaceTime video calling sets a new standard for mobile communication, and our new Retina display is the highest resolution display ever in a phone, with text looking like it does on a fine printed page.

“We have been dreaming about both of these breakthroughs for decades.”

However, despite the largely positive reaction to the phone, it was also hit by an antenna issue that resulted in a dramatic loss of signal when the handset was held in a particular way.

Apple has also faced a considerable challenge from competitors, which are finally releasing handsets and operating systems that provide a viable alternative.

While Google may have underperformed with its own handset, the Nexus One, its Android operating system has managed to gain ground on Apple.

Recent figures from GfK Retail and Technology showed that Android’s share of the UK mobile contract market grew from three per cent during the first quarter of 2010 to 13.2 per cent in the second quarter.

GfK analyst Megan Baldock said: “The figures suggest an increasing number of consumers are now asking for Android handsets by name.

“Operating systems are no longer simply a by-product but a key selling point in their own right.”

Business mobile phones running on the Linux-based platform have included the HTC Desire, the Sony Ericsson Xperia X10 and the Samsung Galaxy S.

Among the key Android qualities of interest to business mobile users will be the improved Microsoft Exchange support introduced with the latest update to the operating system.

Despite the battle between Android and Apple, the leading manufacturer of business mobiles is still Research In Motion (RIM), with its BlackBerry handsets.

A report from Strategy Analytics recently showed that, with Global smartphone sales rising by 43 per cent annually, RIM held its market share of 19 per cent in the second quarter of 2010.

This has largely been down to the fact that BlackBerry phones continue to be the preferred choice of enterprise users, with the main selling point still the impressive push functionality and email support.

Recent additions to the range offered by the firm have included the BlackBerry Bold 9700 and the Pearl 3G, both of which possess keypads.

With all of the latest smartphones, the availability of applications has been among the biggest selling points, with customers being able to download solutions to help them with productivity.

One factor that business mobile users may want to take into account when considering a new handset is that much of the touted functionality may be available through other portable devices such as netbooks or tablet PCs.

Using mobile broadband, these can provide internet and email access, while, equipped with larger screens and easier typing options, can also be a viable option for use on the go.

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