Bundled broadband cheaper than standalone

The costs of bundled broadband packages were lower than those of standalone packages in the second quarter of 2008, a new study from Point Topic has revealed.

The trend was more pronounced in Western Europe, where there is more competition for broadband with fixed telephony and broadband with VoIP packages.

The average price of a double play package with VoIP was down almost 30% from the previous quarter, while the average cost of its IPTV counterpart was up almost 30%.

Fiona Vanier, Senior Analyst at Point Topic commented: “Ultimately ISPs want customers, and they want customers who generate revenue, in particular they want growth in revenue.

“To achieve this they are going to have to hook into all aspects of communication and data transfer, whether it’s voice, video or plain bits.”

She concludes: “A subscriber who takes more than one service from an ISP is more likely to stay with that provider.  They are more likely to generate more revenue over their customer cycle than plain broadband subscribers and that’s what the ISPs, and their shareholders, require.”

XLN Telecom offers two options for broadband, both of which are bundled with phone packages to save your business money. XLN Premium Business Broadband is just £19.99 with the XLN basic phone line plan, and includes a free security package along with 8MB broadband. XLN’s Total Business Broadband offers the complete package – with broadband, line rental and unlimited local and national calls bundled for just £24.95 per month.

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