Small businesses have social media advantage, claims expert

A marketing expert has explained why small businesses may be at an advantage compared to larger brands when it comes to social media.

With over half a billion people now using Facebook, it was recently reported by Bloomberg Business Week that some advertisers have increased spending by as much as 20-fold or more in the past year through the service.

Nicola Clark, features editor for Marketing Magazine, explained the opportunities small businesses have through social media.

She said: “Small brands are at a massive advantage because they are not at risk of being a faceless brand.

“What I think a lot of big brands are trying to achieve through social media is to create a community where it doesn’t actually exist, whereas with smaller brands you genuinely do have that community – you do have that touch point.”

She added that Twitter provides an opportunity for small businesses to interact directly with consumers.

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