Over £100m in online sales expected christmas day

More than £100 million is expected to be sold online this Christmas, by over five million Britons seeking holiday bargains.

The web store trade body, the IMRG, predicts spending online on Christmas Day will exceed £100million for the first time.

Around £84million was spent online last Christmas Day, predominantly at sites such as eBay, Amazon, Argos, Play.com and Apple iTunes.

This year John Lewis and some electrical chains will launch their internet sales on Christmas Eve.

Subsequently, high street stores are experiencing the worst Christmas in over 30 years. The tough conditions have prompted high competition and reductions of up to 75 per cent.

Some retail experts believe we are seeing a fundamental shift in the role of the high street with a move to fewer stores with many seen as showrooms.

Hundreds of shops are expected to close for the next few weeks, led by Woolworth’s and MFI, as customers switch to online stores and other cheap alternatives.

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