According to a new survey, over 70 per cent of small and medium enterprises (SME’s) would switch provider if their service became unreliable.
The survey conducted by Zen also revealed that the level of support offered buy the ISP was the most important factor in choosing a business broadband provider, with 85 per cent of SME’s placing this at the top of their criteria.
However, the survey revealed that small businesses do not switch ISPs often, and will generally stay with one provider until problems arrive. Just 13 per cent of businesses are currently considering a switch, while more than half of SME’s said they were happy with their current provider. Just over a third of small businesses had made a switch in the past year.
As 98 per cent of SMEs find a reliable broadband connection to be vital to their business operation, it is unsurprising that just 40 per cent would switch on the basis of saving money.
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